# Your Products in ChatGPT. Your Customers Are Already There.

Millions of users ask ChatGPT for shopping recommendations every day. Sales Layer connects your catalog to this massive new channel via the Agentic Commerce Protocol (ACP).

### How People Shop Has Changed Forever

The way consumers discover and buy products is undergoing a seismic shift. Instead of browsing endless product pages, users now simply describe what they need to ChatGPT, which understands their style, preferences, budget, and context from years of conversations.

# Traditional Shopping

- Visit multiple websites or marketplaces  
- Search using keywords, browse categories  
- Compare products manually across tabs  
- Limited personalization

# ChatGPT Shopping

- Describe what you want in natural language  
- AI understands context, preferences, and intent  
- Hyper-personalized recommendations  
- Seamless discovery to purchase in one conversation

#### Reach Hundreds of Millions of ChatGPT Users

OpenAI's Agentic Commerce Protocol (ACP) transforms ChatGPT into a discovery and sales channel. When users ask for product recommendations, ChatGPT searches merchant catalogs and suggests the best matches based on relevance, quality, and availability.

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- 200M+ Weekly Active Users  
- Massive audience actively seeking product recommendations  
- Growing 3x Year-Over-Year  
- Fastest-growing commerce channel in history  
- US Now, EMEA in 2025  
- Currently available in US, expanding globally

### In ChatGPT, Your Product Data IS Your Marketing

Unlike traditional marketplaces where you can pay for visibility, ChatGPT ranks products by relevance. The quality of your feed (titles, descriptions, taxonomy, attributes, fresh pricing, accurate stock) determines whether your products appear and convert.

|              | Traditional E-commerce                  | ChatGPT Shopping                  |
|--------------|---------------------------------------|-----------------------------------|
| Visibility    | Paid ads for placement                | Organic relevance ranking          |
| Discovery     | Keyword-based search                  | Intent-based recommendations       |
| Experience     | Generic product pages                 | Conversational context             |
| Comparison     | Manual across tabs                    | AI-curated selection               |

#### Your PIM Already Has Everything ChatGPT Needs

Sales Layer centralizes, normalizes, and enriches your product data, then exposes it through flexible connectors. The new OpenAI ACP Product Feed connector maps your catalog to ACP's schema with visual field mapping and automatic validation.

### Built for Speed, Scale, and Compliance

Sales Layer's ACP connector is engineered to meet OpenAI's technical requirements while providing the flexibility and control you need.

### Format Flexibility

CSV, TSV, XML, JSON support. Choose the format that works best for your workflow.

### Compliance Ready

GTIN/MPN, product_category taxonomy, stock ≥ 0, non-negative prices, ISO-4217 currency codes.

### Join the First Wave of ACP Merchants

Sales Layer is partnering with 5-10 US-based clients with strong catalogs for a pilot program. Early participants will shape the product, gain first-mover advantage, and receive dedicated support.

### Frequently Asked Questions

### Is this complementary or substitute to my PIM?
Complementary. Merchants/ACP is not a PIM; it needs a clean, complete, updated product feed. Sales Layer (PIM) centralizes, normalizes, enriches data and exposes consistent outputs to multiple destinations (web, marketplaces, print, and now ChatGPT).

### What if I don't have a Stripe PSP?
Phase 1 (Product Feed) doesn't require payment integration. You can enable discovery in ChatGPT without checkout. Phase 2 (Instant Checkout) requires a compatible PSP (Stripe recommended, or implement Delegated Payment spec).

### How often does ChatGPT refresh my feed?
OpenAI indexes feeds with frequent updates (up to every 15 minutes). Sales Layer supports programmable scheduling and "force refresh" button to ensure your latest data is always available.

### What happens if my data quality is poor?
Poor feed quality (missing titles, incomplete taxonomy, broken image links, stale pricing) reduces visibility in ChatGPT. Sales Layer's pre-flight validator catches errors before publishing, ensuring your products appear and convert.