Sales Layer Blog | Alma Muñoz (9)

The Challenges of Digital Transformation in the Cosmetic Industry

We look at the problems facing the cosmetics industry and how to overcome the challenge of digital transformation through product information management.

What is a Buyer Persona and How to Define Yours

Learn the definition of a buyer persona, the uses and benefit of one and how to build one for your business and your customers. Find our buyer persona templates.

The Ultimate Checklist for a Successful Product Launch

Find out if you're ticking all the boxes that will drive sales when launching your new product catalogs across your selling platforms.

Grocery Sales: Digital Transformation Challenges for Manufacturers and Retailers

We assess the challenge of digital transformation within the grocery industry and how manufacturers and retailers can embrace the new opportunities.

Guide to Upselling and Improving Your Sales

Everything you need to know about upselling, providing a superior shopping experience and driving more sales from your existing customer base.

PrestaShop, Shopify, Magento or WooCommerce: A Comparison

Guide on the differences between these four B2B and B2C selling platforms, offering insight into what to expect when selling your products on each.

Tips for Catalog Management Using Distributed Databases

How to optimize your catalog management when using distributed databases instead of a single store system.

Advantages and Disadvantages of Selling Your Products Online

We evaluate the opportunities and challenges that ecommerce businesses face and how to ensure your product sales are reaching their potential.

Cross-selling in ecommerce (2022 Guide)

Discover the benefits of cross-selling and how to apply this strategy as a multi-channel retailer or manufacturer via your product catalogs.