## Chris Gollop

## [The Challenges of Digital Transformation in the Pharmaceutical Industry](https://blog.saleslayer.com/challenges-digital-transformation-pharmaceutical-industry)
We look at the problems facing the pharmaceutical industry and how to overcome the challenge of digital transformation through product information management

## [Boost Sales with Augmented Reality for Products and Online Stores](https://blog.saleslayer.com/boost-your-sales-with-augmented-reality-for-products-and-online-stores)
Discover the opportunities that Augmented Reality offers in ecommerce and how to capitalize on this in your product marketing strategy

## [Influencer Marketing: How to Make Use of it in your Strategy](https://blog.saleslayer.com/influencer-marketing)
Find out how to utilize influencer marketing within your business strategy to improve your visibility and brand awareness, as well as drive sales

## [6 Common Mistakes to Avoid When Selling on Marketplaces](https://blog.saleslayer.com/6-common-mistakes-must-avoid-when-selling-on-marketplaces)
Avoid the pitfalls that many businesses suffer with our guide to how to optimize and sell your products on marketplaces with PIM

## [Guide to the Global Data Synchronization Network (GDSN) and How to Use it](https://blog.saleslayer.com/what-is-global-data-synchronization-network-gdsn)
Discover what the Global Data Synchronization Network is and how PIM allows you to seamlessly join and share quality product data in realtime

## [The 10 Best Online Marketplaces for Selling in Europe](https://blog.saleslayer.com/the-10-best-online-europe-marketplaces)
See our list of the top selling platforms to list your products and the advantages and disadvantages that each channel offers to sellers

## [How to Get Your Store Ready for Black Friday](https://blog.saleslayer.com/how-to-get-your-store-ready-for-black-friday)
Everything you need to know to prepare your ecommerce store for Black Friday and guidance on how to optimize your product data to improve your visibility and drive sales

## [Customer Retention Strategies to Increase Sales](https://blog.saleslayer.com/customer-retention-strategies-for-increasing-your-sales)
Acquisition is just half of the battle in ecommerce, which is why our guide offers insight into how to improve your retention strategy and reduce churn

## [Logistics: The New Value for ecommerce](https://blog.saleslayer.com/logistics-the-new-value-for-ecommerce)
Discover the latest developments within the world of logistics and the opportunities that have been created for ecommerce companies