## Chris Gollop

### [Mobile Online Shopping: The New King of the Sales Channels](https://blog.saleslayer.com/online-shopping-from-smartphones-the-new-king-of-sales-channels)

Read our guide on how to align your business to cater to the customers from mobile commerce, whether website or app, mobile or tablet

[Why Storytelling is the Best Way to Sell your Next Product](https://blog.saleslayer.com/why-storytelling-is-the-best-way-to-sell-your-next-product)

Find out how storytelling across your multi-channel marketing can be an effective way to ensure success for future products and the role that PIM can play.