## Iban Borràs

Founder & CTO at Sales Layer

## [How a Lack of Digital Presence Can Lose Millions in Revenue](https://blog.saleslayer.com/manufacturers-and-retailers-with-no-digital-presence-risk)

We discuss the importance of a digital presence for manufacturers and retailers and how to establish and optimize yours through product information management

## [The Post-Coronavirus Digital Transformation by Industry](https://blog.saleslayer.com/post-coronavirus-digital-transformation)

A look at how different industries are being affected by the digital transformation brought about by Covid-19 and the opportunities that have been created

## [Headless Commerce: The New Trend for the Future in Digital Sales](https://blog.saleslayer.com/what-is-headless-commerce)

Discover headless commerce, how it differs from traditional commerce, the omnichannel opportunities it provides and how to build headless architecture

## [PayPal or Stripe? How to Choose the Best Payment Gateway for Your Online Store](https://blog.saleslayer.com/paypal-vs-stripe)

Our guide aims to help you determine whether PayPal or Stripe can provide a more effective payment gateway for your business and your customers

## [The New Digital Trend: Discovery Commerce](https://blog.saleslayer.com/the-new-digital-trend-discovery-commerce)

Find out everything you need to know about discovery commerce, the different types, the advantages it provides and how to boost your discovery commerce strategy

## [Instant Catalogs: The 21st Century Pop-Up Store](https://blog.saleslayer.com/instant-catalogs-the-21st-century-pop-up-store)

Discover the opportunities that Sales Layer's Instant Catalogs provides in creating temporary catalogs for short-term product ranges, whether private or public

## [How to Sell on Instagram: The ecommerce Revolution](https://blog.saleslayer.com/instagram-and-the-ecommerce-revolution)

Our complete guide on how to market your product catalogs on Instagram with a strategy designed to improve visibility and increase conversions

## [The New Consumer Journey: From Coolhunting to Direct Interaction](https://blog.saleslayer.com/the-new-consumer-cycle-from-coolhunting-to-direct-interaction)

Insight into how the customer journey is changing, from coolhunting to direct interaction, and how to align your ecommerce strategy to keep up

## [Invisible Products in the Internet Era: The Great Extinction](https://blog.saleslayer.com/invisible-products-in-the-internet-era-the-great-extinction)

Read our article on the advances made by online markets in the last 5 years and whether offline businesses could go extinct in the near future.