## Iban Borràs

Founder & CTO at Sales Layer

## [Google, Amazon or Alibaba: What are the Differences?](https://blog.saleslayer.com/google-shopping-amazon-alibaba-differences-and-opportunitie)

Find out the differences between Google, Amazon and Alibaba and the opportunities and challenges these marketplaces present to B2B and B2C sellers

## [The Office is the New Supermarket: Online Shopping Habits](https://blog.saleslayer.com/the-office-is-the-new-supermarket-online-shopping-habits)

Guidance on the changing landscape and how to generate sales and better target customers using the workplace as their venue for online purchases

## [Guide to AI in Online Shopping](https://blog.saleslayer.com/do-retailers-dream-of-electric-shipments-the-state-of-artificial-intelligence-and-online-shopping)

Learn about the importance of artificial intelligence (AI) in online shopping and how the newest developments in AI can be harnessed to grow your ecommerce business

## [Challenges of a Modern Software Developer: Iban Borràs Sales Layer CTO](https://blog.saleslayer.com/the-challenges-of-a-modern-software-developer-interview-with-iban-borras-sales-layer-cto)

CTO of Sales Layer, Iban Borràs, describes the challenges that a modern software developer faces, as well as what the future holds for the industry and for Sales Layer.