# Boost Your Marketing with Video. No Overthinking Needed

The Sales Layer Team · March 07, 2025

Most businesses already use video. 89%, in fact. However, 37% still don’t. Among them, 16% see the ROI as unclear, 11% say it’s too expensive, and 5% struggle to convince decision-makers. **(** [**Wyzowl**](https://www.wyzowl.com/video-marketing-statistics/) **).**

Where do I start? Is it too expensive? Do I even need it? You do. Video sells. Video builds trust. Video makes people click.

## **Where Video Fits in the Funnel**

Video isn’t just for engagement. It’s a powerful tool that moves customers through the buying process.

- **Awareness:** Hook them with educational or inspirational content. Show them how something works or tell a story that sticks.

New Balance’s campaign tells a compelling story that connects emotionally with the audience.

Run Your Way \| New Balance - YouTube

Another great approach is behind-the-scenes content, like how **Patagonia** documents its sustainability efforts, giving customers a deeper connection to the brand.

Unfashionable - YouTube

- **Consideration:** Now they know you, but they need a reason to trust you. Explainer videos do the trick.

Monday.com shows how a complex product works in a simple way.

Automate sales processes \| monday.com tutorials - YouTube

- **Conversion:** Time to seal the deal. Case studies, testimonials, and before-and-after videos push them over the edge.

SaaS companies like HubSpot use customer testimonials to highlight real business results from their software.

Hubspot Customer Testimonial - YouTube

## **The No-Overthinking Guide to Getting Started**

Not sure where to start? Here’s a simple plan.

### **Find the Products That Need Video Most**

Look at:
- Products with **high return rates** due to misunderstandings.
- Items with **frequent customer questions.**
- Products that require **complex configurations.**

If you sell furniture, show how easy it is to assemble. If you sell skincare, show how it looks and feels on real skin.

Makeup for Round Faces: Contour, Blush, and Highlight - YouTube

### **Create Simple, Strategic Videos**

You don’t need a film crew. You need **clarity.**

- Shoot on your phone. ( [Look for the video on this Amazon product.](https://a.co/d/4IR1AQb))
- Use [CapCut](https://www.capcut.com/) or [Canva Video](https://www.canva.com/video-editor/) for easy edits.
- Skip the fancy effects. Just show the product and how it works.

### **Put Videos Where They Matter**

Not all videos belong on YouTube. Focus on where they help buyers take action.

- **Product pages** → Clears up confusion, boosts conversions.
- **Emails** → Increases click-through rates.
- **Social media** → TikTok for B2C, LinkedIn for B2B.

### **Tricks to Sell More with Video**

- **Answer Friction Points** – Identify common doubts and address them directly in the video. Size, material, functionality—cover it all.

Away luggage highlights how much fits inside a suitcase, addressing a major travel concern.

How To Overpack Your Softside Suitcase From Away - YouTube

- **Auto-Play for Mobile** – If your audience is mobile-heavy, enable muted auto-play and consider vertical formats. That’s why Instagram or TikTok autoplay in the feed, making products instantly engaging.

- **Build Trust** – Show the people behind the product. Real voices, real insights.

For example, 3M engineers discussing hearing protection innovation make the brand feel more credible.

3M™ Worktunes™ Hearing Protection, Behind the Science - YouTube

- **Use a Clear CTA** – Keep it simple. Just one call to action per video. See the

Dropbox video below with the CTA: Try Dropbox free today.

How to send videos without losing quality \| Dropbox - YouTube

## **The Bottom Line**

Learn how [Sales Layer’s Digital Asset Management](/content/digital-asset-management/index.html) functionality helps organize, update, and share videos efficiently, ensuring consistency and enhancing product content across channels.

A catalog without video leaves money on the table. Adding videos isn’t a nice-to-have. It’s a **competitive edge.** No excuses. No overthinking. Just start.