Growth Hacking for ecommerce | Sales Layer

Growth Hacking for ecommerce

Table of Contents

What is growth hacking?

Growth hacking includes accelerated growth techniques that aim to get a big conversion rate at a low price very quickly.

In short, the growth hacking method is used by marketing teams for “guerrilla” style advertising over the short term, increasing brand exposure and the number of followers and buyers.

Growth hackers combine tactical marketing concepts with potential product characteristics for the product they are working with. The marketing strategies undertaken are different depending on the sector in which you are working and the characteristics of your target customers.

11 growth hacking techniques and strategies that you can apply NOW

Less buttons

In some case studies, it has been seen that eliminating the “remove product” and “empty your cart” buttons from the online shop and leaving just the “complete your purchase” button increased sales by up to 55%.

Other problematic buttons in ecommerce are the ones for sharing the page on social networks. Normally they are not used, but buyers see “shared 0 times” and they associate that with a low product quality.

No mandatory registration

More and more online buyers don’t like filling out forms beforehand to be able to make a purchase or see how much shipping fees are going to be. Offering registration as something that is just optional can increase sales by up to 45%.

Hide forms

A/B tests have proven that hiding a registration form until the user clicks on the “sign up” button increases registration by up to 60%.

Titles that hook

A/B testing on descriptive product titles has shown that adding attractive words like “at low prices” can be better for conversion than just a simple description like “sports shoes.”

Attractive product contents

In ecommerce, product photos have the same impact, as well as all product contents, which must adapt perfectly to any screen, be intuitive to navigate, and be complete and up to date. A Product Information Management (PIM) solution is the secret weapon of growth hackers when selling products.

SEO analysis

Analyze keyword trends in Google often in relationship with your subject matter and apply those trends to your online texts.

Be careful with ‘street talk’

Study well how your potential clients talk, in addition to their type and style of humor. In some cases, using colloquial language has garnered more attention and popularity.

Product scarcity = exclusivity

If you limit subscriptions to get your product or the possibility to access your service, consumers will be more curious and feel a greater sense of exclusivity.

Contests

Organizing online competitions to raffle off a product in exchange for potential customer data or offering some type of discount through a mailing list or social networks is a quick way to increase your customer database.

Show up on specialized sites

There is nothing faster and more effective than going to where your customers are. Launch specialized ads and content on websites and forums that are in your niche and used by potential customers.

Event sponsorship

Unveiling your brand at specialized events is a great way to gain notoriety. As it is not always easy to get in and they require travel costs and conference speaker fees, becoming a sponsor of the event can be a good alternative.

The best growth hacking tools to grow quickly

For automation: Zapier

Zapier is a platform that allows you to connect multiple growth hacking, analysis, and marketing tools in order to automate your efforts.

For SEO: GrowthBar

This Chrome browser extension allows you to analyze Google searches and discover keyword difficulty and competition activity.

For website analysis: Hotjar

Hotjar allows you to see, visually, where visitors click on your website, how far they read on each page, and how much time they spend.

For notifications: VWO

Push notifications are gaining popularity. This is an easy way to show notifications to users from a web browser or through messages. VWO allows you to identify and attract lost visitors back to your online shop.

For UX and UI design: UsabilityHub

Doing design tests is key in growth hacking for ecommerce because many shoppers make decisions in just a few seconds.

For tests: Optimizely

Using A/B test with tools like Optimizely will help identify the alternative that is providing a better conversion rate.

To get email addresses: Sumo

Placing banners on your website can attract more users, and tools like Sumo help you to include them without complex programming.

To track emails: MixMax

MixMax allows you to discover who has viewed your emails and who has interacted with links.

For onboarding: Userlane

With Userlane, creating customer onboarding based on intuitive screens will help explain how to use your website or service.

Famous examples of growth hacking

Twitter

To increase service loyalty, Twitter developers concluded that offering users accounts to follow upon signing up encourages continued engagement.

YouTube

YouTube encourages users to share videos on social networks and applies recommendations based on each piece of content to maintain app usage time.

Conclusion

Investing in growth hacking requires more ingenuity and creativity than resources. If you trust in the impact of quality product contents across sales channels, try the Sales Layer PIM solution for free for 30 days. This month will show how a few changes can multiply your conversion rate.