# Growth Hacking for ecommerce **Table of Contents** 1. [What is growth hacking?](https://blog.saleslayer.com/growth-hacking-ecommerce#what) 2. [Growth hacking techniques and strategies](https://blog.saleslayer.com/growth-hacking-ecommerce#techniques) 3. [The best growth hacking tools](https://blog.saleslayer.com/growth-hacking-ecommerce#tools) 4. [Examples of growth hacking](https://blog.saleslayer.com/growth-hacking-ecommerce#examples) ## **What is growth hacking?** Growth hacking includes **accelerated growth techniques that aim to get a big conversion rate at a low price very quickly.** In short, the growth hacking method is used by marketing teams for “guerrilla” style advertising over the short term, increasing brand exposure and the number of followers and buyers. Growth hackers combine **tactical marketing concepts with potential product characteristics** for the product they are working with. The marketing strategies undertaken are different depending on the sector in which you are working and the characteristics of your target customers. ## **11 growth hacking techniques and strategies that you can apply NOW** ### **Less buttons** In some case studies, it has been seen that eliminating the “remove product” and “empty your cart” buttons from the online shop and leaving just the **“complete your purchase”** button increased sales by up to 55%. Other problematic buttons in ecommerce are the ones for **sharing the page on social networks**. Normally they are not used, but buyers see “shared 0 times” and they associate that with a low product quality. ### **No mandatory registration** More and more online buyers don’t like filling out forms beforehand to be able to make a purchase or see how much shipping fees are going to be. Offering **registration as something that is just optional** can increase sales by up to 45%. ### **Hide forms** A/B tests have proven that hiding a registration form **until the user clicks on the “sign up” button** increases registration by up to 60%. ### **Titles that hook** A/B testing on descriptive product titles has shown that adding **attractive words** like “at low prices” can be better for conversion than just a simple description like “sports shoes.” ### **Attractive product contents** In ecommerce, product photos have the same impact, as well as all product contents, which must adapt perfectly to any screen, be **intuitive to navigate, and be complete and up to date.** A [Product Information Management (PIM) solution](https://blog.saleslayer.com/what-is-a-pim-system) is the secret weapon of growth hackers when selling products. ### **SEO analysis** Analyze **keyword trends** in Google often in relationship with your subject matter and apply those trends to your online texts. ### **Be careful with ‘street talk’** Study well how your potential clients talk, in addition to their type and style of humor. In some cases, using **colloquial language** has garnered more attention and popularity. ### **Product scarcity = exclusivity** If you limit subscriptions to get your product or the possibility to access your service, consumers will be more curious and feel a greater sense of exclusivity. ### **Contests** Organizing online competitions to **raffle off a product** in exchange for potential customer data or offering some type of **discount through a mailing list or social networks** is a quick way to increase your customer database. ### **Show up on specialized sites** There is nothing faster and more effective than going to where your customers are. Launch specialized ads and content on **websites and forums** that are in your niche and used by potential customers. ### **Event sponsorship** Unveiling your brand at **specialized events** is a great way to gain notoriety. As it is not always easy to get in and they require travel costs and conference speaker fees, becoming a sponsor of the event can be a good alternative. ## **The best growth hacking tools to grow quickly** ### **For automation: Zapier** **Zapier** is a platform that allows you to connect multiple growth hacking, analysis, and marketing tools in order to automate your efforts. ### **For SEO: GrowthBar** This [Chrome browser extension](https://chrome.google.com/webstore/detail/growthbar/) allows you to analyze Google searches and discover keyword difficulty and competition activity. ### **For website analysis: Hotjar** [Hotjar](http://hotjar.com/) allows you to see, visually, where visitors click on your website, how far they read on each page, and how much time they spend. ### **For notifications: VWO** Push notifications are gaining popularity. This is an easy way to show notifications to users from a web browser or through messages. **VWO** allows you to identify and attract lost visitors back to your online shop. ### **For UX and UI design: UsabilityHub** Doing design tests is key in growth hacking for ecommerce because many shoppers make decisions in just a few seconds. ### **For tests: Optimizely** Using A/B test with tools like **Optimizely** will help identify the alternative that is providing a better conversion rate. ### **To get email addresses: Sumo** Placing banners on your website can attract more users, and tools like **Sumo** help you to include them without complex programming. ### **To track emails: MixMax** **MixMax** allows you to discover who has viewed your emails and who has interacted with links. ### **For onboarding: Userlane** With **Userlane**, creating customer onboarding based on intuitive screens will help explain how to use your website or service. ## **Famous examples of growth hacking** ### **Twitter** To increase service loyalty, Twitter developers concluded that offering users accounts to follow upon signing up encourages continued engagement. ### **YouTube** YouTube encourages users to share videos on social networks and applies recommendations based on each piece of content to maintain app usage time. ## **Conclusion** Investing in growth hacking requires more ingenuity and creativity than resources. If you trust in the **impact of quality product contents** across sales channels, try the Sales Layer PIM solution [for free for 30 days](https://content.saleslayer.com/access-free-30-day-trial). This month will show how a few changes can multiply your conversion rate.