How to Avoid Common Mistakes on your Online Checkout Page | Sales Layer

How to Avoid Common Mistakes on your Online Checkout Page

Table of Contents

The purchase checkout is a critical moment for online conversions in ecommerce and involves gaining or losing a loyal customer. It should be an easy, user-friendly and streamlined process that is part of a flawless shopping experience.

Too many steps, fields and windows

Nowadays, browsing an online store is usually quite time-consuming. The big advantage of online shopping is speed. That is why your checkout must be streamlined, simple and user-friendly. In fact, shoppers prefer a process that is separated into blocks, even if it involves a number of steps.
Tip: Display a progress bar or indicator at your checkout.

Requirement to create an account

Always provide an option for payment as a guest or without registration. This is important for time and privacy.
Tip: Mark the option for checkout without registration as default.

The need to type EVERYTHING in

Utilize a drop-down list of mailing address suggestions to minimize user typing.
Tip: Activate the option for correction suggestions in your form fields.

Unexpected shipping costs

Include a table of fixed costs both in the FAQ section and in each product sheet.
Tip: Include a drop-down or pop-up summary of the current basket on each page of your website.

Hidden returns policy

Allen many online shoppers wish to view your returns policy before purchasing. Make it clear at the checkout stage.
Tip: Include information about extra costs, such as VAT breakdown.

Blocked shopping cart

Try to give your users the freedom to edit and review their shopping cart at checkout.
Tip: Suggest accessories or complements of the products in the basket.

A limited selection of payment methods

Include all possible payment alternatives, such as PayPal, Stripe, Apple Pay, Google Pay, etc.
Tip: Make filling in payment details easier with micro-interactions.

Absence of security certificates

Online shoppers need to be 100% sure that your online store is trustworthy. Ensure you include the seal of the security system you’re using.
Tip: Provide information about your security certificates throughout your web browser.

Customer service chat unavailable

A live-chat box or tab is useful during the checkout process to resolve any issues.
Tip: Consider using a chatbot to address basic user concerns.

Conclusion

Winning customers always stems from providing the quality they’d expect: flexible surfing, complete product data and a fast and reliable checkout.