How to Prepare an Online Product Presentation | Sales Layer

How to Prepare an Online Product Presentation

Madalena Castro · October 08, 2020

Table of Contents

The growth of video presentations

In recent years, video has become an increasing trend in terms of marketing strategies. Users prefer to consume video content rather than text and images, and this type of material has also arrived to ecommerce and product sales.

A video is tremendously functional for all product creation and sale stages: from prototype presentation to samples for distributors and big debuts and launches for the public.

According to a study by Google, 79% of people say they use a streaming service that is either a paid service or financed with ads, like Netflix or YouTube, where you can make a brand channel to upload your video content or do live presentations.

Online users’ preference towards video

Long format (more than 20 minutes in length)
Related and suggested content
Entertainment
News
Content from creators
Sports

The key: original and free videos

Consumption of content from creators is what has grown most over the last few months according to Google – 27%. And YouTube is the streaming service used most by users and creators.

This opens a dual window of opportunity for sales and online product presentations: YouTube is a great platform for creating a brand channel and for looking for opportunities to collaborate with micro-influencers who can promote your product to their audience and to a specific, target niche.

How to prepare your online presentation: step by step

Online presentations can be your next great digital tool: whether you want to create a video that explains all the features of your new product or a practical demonstration with a specialist, a video to be shared privately with your network of sales contacts or openly for everyone.

Pre-recorded online product presentations

You can record a conventional video in whatever format you prefer and with whatever equipment you have access to and share that video on your website, social networks, and on a platform like YouTube.

To publish your product presentation on YouTube, you need:

A Google account and an associated YouTube channel.
A brand environment: personalize your channel with a brand icon, a background, a banner, and a unique design for your channel’s feed.
Sections: organize your content by categories.
Complete video content: optimize your video with title, description, thumbnail image, tags, and cards to invite viewers to subscribe to your channel.
Promotion: advertise the video’s content.

Live online product presentations

Things you should ensure before livestreaming:

A good internet connection
Hardware: depending on your capabilities, a cell phone may suffice.
Software: YouTube, GoToWebinar, Vimeo, StreamYard, and social networks offer options for live videos.
Video planning: study camera angles and shots.
Broadcast schedule: program your video in advance and promote it.
Interactivity: consider adding a chat for viewers.

Conclusion

Video marketing is on the rise, especially with consumers spending more time online. Make sure to incorporate video into your product marketing strategy to engage and reach your audience effectively.