Sales Layer Blog (31)
The Smartest Route to GS1 Compliance: From PIM to Datapool, Without Friction
Achieve GS1 compliance without friction. See how Sales Layer PIM, a GS1 Connector, and Qmica expertise streamline product data and datapool publishing.
The Challenges of Digital Transformation in the Pharmaceutical Industry
We look at the problems facing the pharmaceutical industry and how to overcome the challenge of digital transformation through product information management.
What is a Buyer Persona and How to Define Yours
Learn the definition of a buyer persona, the uses and benefit of one, and how to build one for your business and your customers. Find our buyer persona templates.
The Post-Coronavirus Digital Transformation by Industry
A look at how different industries are being affected by the digital transformation brought about by Covid-19 and the opportunities that have been created.
The Ultimate Checklist for a Successful Product Launch
Find out if you're ticking all the boxes that will drive sales when launching your new product catalogs across your selling platforms.
Grocery Sales: Digital Transformation Challenges for Manufacturers and Retailers
We assess the challenge of digital transformation within the grocery industry and how manufacturers and retailers can embrace the new opportunities.
Guide to Upselling and Improving Your Sales
Everything you need to know about upselling, providing a superior shopping experience, and driving more sales from your existing customer base.
How to Avoid Common Mistakes on your Online Checkout Page
Our top tips on the commonplace checkout page mistakes in ecommerce and how to avoid them and maintain a smooth and seamless customer journey.
PrestaShop, Shopify, Magento or WooCommerce: A Comparison
Guide on the differences between these four B2B and B2C selling platforms, offering insight into what to expect when selling your products on each.
Headless Commerce: The New Trend for the Future in Digital Sales
Discover headless commerce, how it differs from traditional commerce, the omnichannel opportunities it provides, and how to build headless architecture.