# B2b

## [What are the Differences between Omnichannel and Multichannel ecommerce?](https://blog.saleslayer.com/differences-between-omnichannel-and-multichannel-ecommerce)
Discover the main differences between omnichannel and multichannel ecommerce as well as how a PIM system can help your business to grow with either.

## [How to Increase the Conversion Rate of Your Product Pages](https://blog.saleslayer.com/what-is-conversion-rate-optimization)
Discover how to turn visitor traffic into sales with conversion rate optimization. Centralize your product data today and provide more value to your visitors.

## [How to Measure Product Pages With Incremental Lift](https://blog.saleslayer.com/measure-product-pages-with-incremental-lift)
Discover how to improve the performance of your product pages with incremental lift testing and use of our Sales Layer PIM platform for B2B and B2C brands.

## [Optimize Your Logistics Information Management with PIM](https://blog.saleslayer.com/optimize-logistics-information-management)
Discover how to increase the logistical efficiency of your supply chain and get your products to market quicker with Sales Layer's PIM platform for B2B.

## [IDC Summit 2022: Enhancing Customer Advocacy through Product Enrichment](https://blog.saleslayer.com/customer-advocacy-product-enrichment-idc-summit)
Learn how to enhance the quality of your product data to boost customer experience. Watch the full presentation at IDC European Retail Summit from Andre Pons.

## [How to Improve Your Multi-Language Product Management](https://blog.saleslayer.com/pim-the-perfect-solution-for-your-multi-language-product-management)
Discover how a PIM can help you manage multi-lingual product information when expanding your B2C or B2B ecommerce to new countries and new markets.

## [Localize Product Data for International Buyers](https://blog.saleslayer.com/localize-product-data-for-international-buyers)
Overseas expansion is fundamental for B2B growth, but without localizing your product data for buyers, you could struggle to stand out on the Digital Shelf.

## [Catalog Formats for Exporting Internationally](https://blog.saleslayer.com/catalogue-formats-for-exporting-internationally)
Ensure your team are exporting catalogs in the correct format for international countries and their audiences. With examples of German, French and Spanish formats.

## [Happier Customers + Fewer Returns = Reduced Carbon Output](https://blog.saleslayer.com/reduce-ecommerce-carbon-footprint)
Whether your business is a manufacturer or retailer, implementing a PIM (product information management) system can help you reduce your carbon emissions.