Utilize Bargain Hunt Sites for your Online Sales Strategy | Sales Layer

Benefit from Bargain Hunt Sites for your Online Sales Strategy

Chris Gollop · June 22, 2020

Table of contents

What are bargain shopping sites and how do they work?

Following the announcement that during this year, lots of sellers will only be able to apply discounts online, not in physical stores, many brands and retailers are looking for alternatives to expand their sales strategy.

Getting rid of stock accumulated during months of confinement is a priority for thousands of retailers and manufacturers who have seen their sales decline, especially where consumer goods are concerned.

Applying discounted prices in an online store is the standard plan that will now need an additional boost. While it’s quite easy to attract the attention of consumers on the high street with large "SALE" signs in shop windows, how can you attract internet traffic when surrounded by thousands of other stores with the same goal?

Bargain websites may not sound very good for a brand's prestige, but they’re actually visited by millions of users every day. They are platforms that collect together discounted products, promotional vouchers that circulate in various networks, and brands that are applying discounts on their websites.

How to add your products to a bargain website

Many of the websites that gather internet bargains leave it up to users to send in or suggest the discounted products they come across, or they may have an editorial team in charge of scanning the Internet and sharing the best findings.

Affiliate programs: This is an agreement between the discount advertising platform and the online stores or shops. In exchange for placing your products on their website, they receive a commission for each sale you make through them. It is a similar operation to that of some marketplaces such as Amazon.
Collaboration agreements: A fixed fee is usually set, to be paid by the brand or seller to the website, in exchange for sending the platform links to its product offers.
Competition sponsorship: Participatory events on the internet have a lot of influence. Some brands may put forward their products as prizes in this type of sweepstake or exclusive offers.
Extra visibility: In some websites or marketplaces, if a seller or brand earns a good reputation and positive reviews among users, it can gain visibility for its announcements of special offers.

Ideas for discount strategies to boost online sales

We’ve seen that by choosing one of the programs offered by the bargain platform it will be easy to start placing your products on the radar of users on the lookout for offers.

Discounts on products

This is the most common type of discount. You can apply it to a selection of products or to your entire catalog, according to any preference you have noticed for a particular category or collection from your regular customers.

Vouchers

Although they also work for discount offers in the traditional manner, vouchers or promo codes can actually be applied to any product or category of products on a website.

Flash offers

These are discounts that try to spark an immediate action, motivated by the sense of grabbing a bargain before it vanishes.

Quantity discount

This is the classic "buy more to save more" promo.

Free gifts

This marketing strategy may not actually involve any discount on the product, but it does attract the buyers’ attention.

Giveaways

In this way you can offer a special product to a number of people for free, yet in exchange for having collected very valuable data from consumers who are interested in your brand or type of product.

Loyalty points

If you provide customer registration or club membership, you can advertise extra loyalty points during a discount period.

Conclusion

While physical stores see a decrease in their visitor numbers and sales, online storefronts have become the main sales channel for most sellers. One way to stand out is to take advantage of bargain websites that will publicize your offers to their large user base.