Maximize your ERP Impact with a PIM

Your ERP system excels at running core business operations - from inventory and pricing to logistics and transactions. But when it comes to managing rich product content, marketing teams need specialized tools that work alongside your ERP. Discover how a PIM system complements your ERP to deliver exceptional product experiences.

ERP falls short for marketers

• Cluttered interfaces slow marketers down

• Fear of errors limits product updates

• ERP training is costly to maintain

• ERPs lack marketing-ready attributes

• Adding attributes demand IT support

• ERPs struggle with images, videos, PDFs

• ERP fields can't keep up with market changes

• IT is needed for everything

• Catalog creation is tedious in an ERP

A Product Information Management enhances your ERP operations

User-friendly content hub

Sales Layer PIM simplifies product content management with a purpose-built interface. Its self-service capabilities let teams create and modify attributes independently, keeping marketing agile and free from technical roadblocks while ensuring a clear distinction from critical business operations.

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Flexible content architecture

Sales and marketing users can create product attributes and define channel-specific content requirements. They can also add digital assets for marketing and sales materials, including images, videos, and documents. This flexibility ensures your content structure scales as your business grows.

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Marketing-ready features

Marketing teams need agility to stay ahead. A PIM allows them to manage and test seasonal promotions while adapting content exports to meet any channel's technical requirements. They can also create professional catalogs and visually appealing product collections without technical dependencies.

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Streamlined product data workflow

Collaborate on content creation without disrupting ERP operations. Set up approval workflows for product data to ensure content quality control, manage translations and localization efficiently, and track and improve product content quality metrics.

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All your product information in one centralized location

Manage 1+ million SKUs and enrich your data to improve the buying experience and drive more sales across all your selling channels.