Manage and Publish Product Data on ANWB

Partner with the Royal Dutch Touring Club and sell your travel gear, outdoor clothing, and accessories on one of the Netherlands’ most trusted retail platforms.

How Sales Layer syncs product data with ANWB

Partner

Become a selected supplier for the ANWB Webwinkel.

Connect

Integrate Sales Layer using your Mirakl API key.

Map

Match products to ANWB’s outdoor and travel taxonomy.

Sell

Publish your catalog and route orders to your warehouse.

Benefits of connecting ANWB to Sales Layer

Access a loyal member base

ANWB is more than a shop; it's an institution with millions of members. Selling on their webshop gives your brand instant trust. Sales Layer helps you meet the high content standards expected by ANWB members, ensuring your product descriptions are clear, accurate, and helpful.

Map products to ANWB categories

The ANWB webshop is powered by Mirakl. Our connector is built to handle this specific integration, automating the mapping of your products to ANWB's travel and outdoor categories. Ensure your hiking boots and raincoats appear exactly where members are looking for them.

Align supplier workflows with requirements

Dedicated supplier portals are used to control logistics and collaboration in ANWB Retail. Sales Layer helps teams structure product data upstream, reducing friction and keeping supplier workflows aligned with ANWB requirements.

How Sales Layer connects with ANWB

Channel Platforms

Prebuilt channel connections for automated multi-platform output.

What is Sales Layer and how it syncs data with ANWB?

Sales Layer is your route planner for ANWB success. The Mirakl-based connector streamlines the technical side of selling on the ANWB platform by handling attribute mapping, centralizing, structuring, and preparing product data before publication so you can focus on delivering great products.

Frequently Asked Questions

Is this marketplace open to everyone?

ANWB is a curated marketplace. You typically need to be invited or approved as a partner. Sales Layer facilitates the technical connection once you have that commercial agreement.

Do I need to provide Dutch content?

Yes. The ANWB webshop is in Dutch. Sales Layer's translation management tools allow you to store and refine your Dutch product descriptions to ensure they resonate with local customers.

How do I handle returns?

Returns are a key part of the member experience. You can manage return requests through the Mirakl portal. If a product is generating many returns, update its details in Sales Layer and sync the changes across all your sales channels.

Can I sell branded products?

Yes, ANWB sells both its own brand and third-party brands (like Human Nature, etc.). If you are a third-party brand, Sales Layer helps you maintain your brand identity within their platform guidelines.

How do I manage product content updates across seasonal assortments?

Sales Layer allows teams to update, review, and approve product content centrally as assortments change. Seasonal attributes, descriptions, and media can be adjusted in bulk before publication, helping ANWB receive accurate and up-to-date product information without manual rework.