PIM for Retail

Centralize and enrich your product data to provide a superior customer experience across your channels and drive more sales.

Key PIM features for retailers

Product database

Supplier data import

Bulk product updates

Product enrichment tools

AI agents: translate, optimize, categorize

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Marketplace syndication

Instant Catalogs

Channel-specific mapping

PDF Export

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Localization management

Most popular Sales Layer PIM benefits for retailers

Centralize product data

Multiple data systems can lead to outdated information being shared across different teams. A PIM software centralizes your product content in one place, creating a single source of truth for your team. Sales Layer offers a consolidated view by importing data from multiple sources. This enables activity and change tracking, minimizing the likelihood of discrepancies and ensuring that your team has access to the most up-to-date information.

Integrate your suppliers’ data in seconds

No more spending time scouring your distributor's catalogs and putting products into a spreadsheet. Our PIM SaaS solution enables data import from CSV, Excel, and XML files—or any data source via API—allowing for swift integration with your suppliers. This not only fosters collaboration but also enhances communication, expedites the onboarding process, and optimizes supply chain efficiency.

Optimize your product descriptions

Better product data leads to happier customers. Sales Layer PIM analyzes the quality of your product data to identify gaps and errors that need fixing. By enriching product details in a PIM, retailers can enhance product discoverability and search accuracy, simplify navigation, boost SEO, and ultimately better inform customers' buying decisions, driving more sales and reducing returns.

Generate Catalogs Instantly

Instantly create and upload product catalogs in real time to share both publicly and privately with your clients. Connect your ERP to generate accurate product data for personalized catalogs in minutes. Customize your catalog to meet individual customer demands by selecting which data fields to display. Also, seamlessly automate the creation and updating of printed catalogs through our integration with Easy Catalog and InDesign.

Speed time to market

Spread uniform and efficient updates of product information across sales channels with automated syndication. Bulk updates enable retailers to quickly and easily implement widespread changes to product data, minimizing the time spent on manual tasks. This allows retailers to rapidly introduce new products to the market, capitalizing on emerging trends and consumer demands.

PIM software for every type of retail catalog

DIY & Home Improvement

Keep technical product data ready to publish.

Fashion & Apparel

Manage seasonal collections and product variants.

Food & Consumer Goods

Maintain labels, claims, and product content.

Home, Furniture & Decor

Centralize dimensions, materials, and visual assets.

Frequently Asked Questions

Why do retailers need a PIM?

Retailers use a PIM to manage growing product catalogs more efficiently. It helps keep product information consistent, reduce manual work, and deliver accurate content across ecommerce sites, marketplaces, and other sales channels.

What challenges does a PIM solve when managing supplier product data?

Supplier information often arrives in different formats and structures. A PIM brings it together, standardizes product data, and helps teams enrich and validate content before publishing.

How does a PIM help retailers create richer product experiences?

A PIM helps teams enrich product descriptions, specifications, SEO content, images, and digital assets while maintaining consistent product content across every channel and market.

Can Sales Layer connect product data to Shopify, Amazon, and marketplaces?

Yes. Sales Layer connects product information to Shopify, Amazon, marketplaces, and other ecommerce platforms using native connectors and APIs. Updates made in Sales Layer can be synchronized across connected channels from one place.

Can Sales Layer support multiple markets and languages?

Yes. Sales Layer lets teams manage localized product information, multiple languages, currencies, and market-specific catalogs from one platform, making international expansion easier to manage.

Can Sales Layer help retailers create digital and printed catalogs?

Yes. Sales Layer creates digital catalogs, web catalogs, and print-ready Adobe InDesign catalogs directly from your product data, helping teams reduce manual design work and keep every catalog up to date.

How does a PIM help retailers launch new products faster?

Product information can be prepared, reviewed, and published faster when every team works from the same product catalog. This reduces delays and helps retailers launch new products across channels sooner.