Case study: B-K Lighting | Sales Layer
10x Faster Product Data Management with Catalog Automation
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25K
SKUs managed in sync
4x
Faster Product Catalog Creation
B-K Lighting, a U.S. manufacturer of specification-grade architectural lighting, manages a highly technical product portfolio used in contractor, engineering, and architectural projects. Product information was fragmented across systems and often maintained manually, making it difficult to keep the website, their main sales and marketing channel, accurate and up to date.
With Sales Layer’s PIM, B-K Lighting centralized its product data and automated updates to its website. Today the team manages more than 700 product families, 25,000 SKUs, 200,000 digital resources, and 30+ catalogs in a single environment, enabling faster updates and more reliable product information for customers.
"Making a simple product change in the past would take days or weeks depending on how many products were affected. Now, those same changes can be completed in minutes or hours. "
Colin Hough
Senior Marketing Manager