# Delivering Exceptional Customer Experience Requires A Modern PIM

Hosted by  
  
**Chris Johnson**  
Solutions Engineer, Sales Layer

**Amanda LeClair**  
Senior Analyst, Forrester

**Duration**  
59 min

Digital commerce is growing fast — is your business ready?

Accelerated by the impact of the pandemic, customers’ expectations for content and appetite for (some) new experiences are on the rise. **Marketers must not just deliver information but also experiences** to differentiate from the competition and build loyalty with consumers.

However, many enterprises struggle to develop and deliver experiences at scale because of legacy technologies or siloed processes. For example, some **product information management (PIM)** tools have been built to act as a golden record for product data, not as a flexible data source for creating and distributing engaging product experiences that marketers need.

Join this webinar with Chris Johnson from Sales Layer, and our special guest Amanda LeClair, Forrester Senior Analyst, to learn:

You will learn:

- What’s behind customers’ evolving expectations for product content.
- How the role of PIM is changing to better serve marketers' needs.
- Key customer requirements for a modern PIM.
- Customer experience insights from the latest Forrester reports.