# Drive B2B and D2C sales through enriched product content

**Hosted by**  
  
Mike Smee  
Account Executive UK, Sales Layer

Alexandra Maximova  
Associate Director–Industry Experts Group, Productsup

**Duration**  
30  
min

**Watch the webinar on-demand**  
Today, consumers are discovering, researching, and buying products on more channels than ever before. **The paths between products, services, and consumers are increasingly complex, difficult to navigate, and chaotic.**

To stand out from the crowd, organizations must seek to provide customers with a seamless shopping experience in all their channels, whether they're shopping online from a desktop or mobile device, by telephone, or in a brick-and-mortar store.

Join two experts from **Productsup, a product-to-consumer (P2C) platform that empower brands, and Sales Layer, the top-ranked PIM software**, to learn everything about how to combine PIM and P2C to work from the same place, in a coordinated manner, and rely on a single, accurate source of product information.

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**Everything you will learn:**
- How the customer journey has changed in the last two years, specially on digital platforms, and how that impacts B2B brands' and vendors' business decisions.
- The role of product data in this pursuit of the perfect shopping experience.
- Commerce anarchy is a real struggle for companies when trying to figure out their omnichannel strategy: how can any company fight it?
- Is D2C really profitable for all types of brands, or should they consider some challenges first?
- The product data challenge that both B2B and D2C business have in common and how they can face it.

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