The urgency of digital transformation | Sales Layer
The urgency of digital transformation
2020 introduced a new commercial landscape for manufacturers and retailers. Meeting challenges and adapting requires moving to digitalization, where Product Information Management (PIM) helps B2B companies centralize and govern product data for faster response.
Why the future of commerce is digital
- Online sales grew by more than 50% in several markets during 2020.
- For manufacturers, ecommerce became the only alternative during lockdown.
- Distributors and sales reps adopted new digital channels.
- Marketplaces and Google drew the highest traffic.
- Companies invested in technology for inventory, logistics, and stock governance.
- Cross-border expansion introduced new challenges, making digital product data and PIM software critical for global scale.
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Times they are a-changin'
- Industries most affected by the crisis faced pressure to modernize.
- Distribution technologies accelerated.
- Manufacturers adopted measures to manage demand peaks.
- Buyers formed new digital habits and expectations.
- Offline channels declined as digital catalogs and PIM platforms replaced outdated product sheets.
Some of our satisfied customers
"With the creation of descriptions by artificial intelligence, we have not only been able to create these descriptions at a low cost, but also edit in bulk, which is one of the features that we use daily."
Sergio Franco
CEO
“Sales Layer’s PIM alleviates what was once a cumbersome and manually-intensive task into a super productive and time-saving work that makes updating content effortless.”
Jessica Bretherton
Marketing Coordinator
“Our goal was offering an easier and friendly product experience to our customers, and Sales Layer help has led to a conversion increase of 71% over our initial targets and increased our sales target by 353%”
María Selma
eCommerce Manager