Challenges for eCommerce in 2022 | Sales Layer
Challenges for eCommerce in 2022
Duration: 36 min
How brands can survive in the Amazon Era
We all know the upward trend when it comes to ecommerce sales in the past years. 2020 and 2021, however, got a huge boost. To put this into perspective, online sales in the US grew in one quarter what it did the previous 10 years.
We’re going to see a huge rise in companies needing to manage their product information better. Brands and merchants have been on overdrive and probably never worked as much. Let’s not get too comfortable though, because there is risk ahead.
You will learn:
- What challenges brands and retailers must tackle in 2022.
- How to retain digital & one-time shoppers.
- The rise of voice commerce and the return of physical shopping.
- What customers expect in terms of payment, delivery & packaging.
- The key to conversions across all channels: product content.
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